What is luxury to you? What is luxury to others? And what is in the cards for luxury? For some it’s the blinding sight of everything that shines, for others it the ownership of everything that is “the only one in the world” while they are some who believe in simpler luxuries of life. Till now, things like prestige, exclusivity, and premium price tags are the enduring hallmarks of buying luxury items, however, there is much more to luxury than that. There is an evolution and change to the definition of the word ‘luxury’.
This new definition centers on the more easily attainable aspects of luxury; something that our modern living, mass consumption lifestyles have caused the masses to move away from and now, we are returning to them: they are the aspects of quality and comfort. These are coming back and are much sought after.
Pioneer Urban has taken the lead in ushering in this new era of luxury. With finished projects such as Presidia and South City 2 and the upcoming Pioneer Park and High Street ventures, they’ve taken the next step to new-age living. “Luxury” is also a state of mind and a sensory experience. In the future luxury doesn’t just lie in high end specs alone, but also in the design and sensitivity of spaces and what fills these spaces.
